Our Story

Charizma, the journey of our brand started in 2012. “House of Charizma” was conceived as an embroidery-powered brand that could blend glamour and comfort in the eastern wear along with artful quality embroideries. We wanted to make the raging trends and fashion accessible to the women who liked to flaunt and were comfortable wearing the eastern clothing. With this in mind, the brand started working on the concept and opened the doors to imagination to splash our carefully selected threads with the stories of the creative minds.

Our originality and finesse in work with contemporary and vintage art of embroideries clicked with our audiences instantly, whether they were living in Pakistan or abroad. From then onward there was no looking back and our journey has helped us explore our own potential and outdo our own-selves season after season. This is the reason, CHARIZMA has come to be known as a high end fashion brand, recognized for its supreme quality with presence not only at multiple locations in Pakistan, but worldwide as well.